What We Do
Digital work at Shalini & Company sits at the intersection of strategy, creativity, and growth. We partner with brands at different stages—from early launches to scale-ups—to build a strong digital presence, drive measurable results, and create long-term brand value.
Our Approach
Founder-led. Insight-driven. Results-focused.
Every project begins with understanding the brand’s DNA, business goals, and audience. We don’t believe in one-size-fits-all solutions. Our work is customised, data-backed, and built to scale.
Discover – Brand audit, market research, audience mapping
Define – Clear positioning, goals, and success metrics
Design & Execute – Creative, content, campaigns, and commerce
Optimise & Scale – Performance tracking, insights, and growth levers
Services in Action
Digital Marketing & Social Media
- Social media strategy & content calendars
- Instagram & Meta growth campaigns
3.Performance marketing (ads & funnels)
4.Influencer & creator collaborations
5.Outcome: Increased reach, engagement, and conversions with consistent brand voice.
Brand Strategy & Design
Visual identity & brand guidelines
Campaign concepts & launch strategy n outcome Stronger recall, premium perception, and clarity across touchpoints.
Retail & E-commerce Consulting
Go-to-market strategy (online & offline)
D2C website content & structure marketing work.
Store pitching & retail readiness
Outcome: Better visibility, smoother brand onboarding, and improved sell-through.
Analytics & Growth Advisory
Performance dashboards & reporting
Consumer behaviour insights
Sales funnel optimisation
Growth roadmaps
Outcome: Smarter decisions backed by data and clear growth direction.